The Creator-Curator Hybrid

Why Audiences Want Curation As Much As Creation

Online influence is changing: less about creating, more about knowing what’s worth paying attention to. I spoke to a few successful curators to get their take on this shift.

Camille Henrot, Grosse Fatigue (2013). A video work that mimics the chaos and cognitive overload of too many open browser tabs. Courtesy of the artist and MoMA.

When Content Creation Isn’t Enough

We’re drowning in content. The internet, once a place of discovery, now sometimes feels like an overflowing stream: everything is available, but very little fully satisfies us. Every scroll, swipe, and search unleashes another round of recommendations, all provided by algorithms convinced they know exactly what we want.