This is so true but it’s missing the middle- tomato girl summer, tomato girl summer candles and then the resulting catalyst. That tweet worked because Loewe had pre-identified itself through tomatoes.
Totally! And that’s why doing this in a way that’s relevant to you as a brand is key. I think my point is more about the fact that in the past, many brands would have stayed away from this dynamic, while now I feel like they’re starting to embrace it.
This is so true but it’s missing the middle- tomato girl summer, tomato girl summer candles and then the resulting catalyst. That tweet worked because Loewe had pre-identified itself through tomatoes.
Totally! And that’s why doing this in a way that’s relevant to you as a brand is key. I think my point is more about the fact that in the past, many brands would have stayed away from this dynamic, while now I feel like they’re starting to embrace it.
Very very true
That opening paragraph is 🔥 Fab article and yes to more fun in luxury fashion. Lord knows we need it!
Thank you Carolynne for being part of it!! Always love your takes on the luxury industry 🙌🏻
Fantastic read! So much fun
Thank you! We love a good internet moment
This is such a fun post! Fantastic examples that show cultural marketing in action.
Thank you so much Florencia! Glad you enjoyed it :)
This was a fun and easy read, in the best way possible 😌
Thank you Philip! It was a fun one to write too, so glad you enjoyed