The Creative Director Shuffle

The endless turnover of fashion’s top seats and what it means for the industry.

Creative Directors as Cards in Fashion’s Poker Game.

The fashion industry is moving so fast that I’ve had to update this article twice in the last 12 hours.

The fashion world’s deck of cards has been in constant motion over the past year, with creative directors being reshuffled at an almost relentless pace. There have been so many changes lately, that I’ve had to update this article twice in the last 12 hours. Week after week, headlines announce yet another departure, appointment, or rumour about the former two, as fashion brands continue to gamble on new creative leadership in search of momentum (and sales).